Pilates Business Tips:

Proven Strategies for Becoming a Successful Instructor

Learn The Pilates Business From Gina

Pilates is hotter than ever, all over the world. But despite the surge in popularity, Pilates instructors are faced with many challenges and obstacles that stand in the way of their success.

Hi, I’m Gina Axelson, a Pilates instructor like yourself.

Whether you already own a studio, or teach pilates at different locations, you probably have many questions:

Learn 9 Proven Strategies to Help You Grow Your Pilates Business

  • Where do I find pilates clients?
  • How do I expand my own Pilates education and training?
  • Who can help me figure out how to run my business?
  • Can I make a decent living as a Pilates instructor?
  • How much should I be charging?
  • Why are some customers quitting after only a few sessions?

It can be very frustrating trying to find resources on how to effectively run a pilates business – even if you’re the best instructor in the world!

There are tons of different programs out there that can help you expand your teaching skills and Pilates knowledge. But when it comes to understanding how to make your pilates business more successful, you’re probably completely lost.

Your #1 Resource: Other Successful Pilates Studio Owners

If you’ve been in this industry for a while, then you’ve probably discovered there are two distinct paths to becoming more successful.

a) Through trial and error.
There’s nothing wrong with learning from experience. But if “trial and error” is your only strategy, then you have a bumpy road ahead of you. Even the most skilled instructors make serious business mistakes that cost them time, money and sometimes their entire pilates career.

If you had the right business knowledge, right from Day 1, you could easily avoif a lot of costly mistakes and, instead, achieve success more quickly. There’s a much better way to do this than through “trial and error”..

b) By following the strategies used by others.
This is crucial! There are no better teachers than those who have already been successful in our industry. This is the same for any business, not just Pilates. Running a profitable business is sometimes as simple as following the footsteps of those who were already successful before you.

They know what works. They’ve overcome the obstacles. They’ve done the trial and error for you! Their stories can help you avoid the most common pitfalls and make your pilates business and career a phenomenal success.

Get the Best Strategies, All in One Place

Until recently, there haven’t been many reliable resources for new pilates business owners like yourself.

That’s why I created ThePilatesBiz. I wanted to create a single place where other instructors and entrepreneurs could come for tips on how to grow their businesses, to share ideas with each other, and to learn from the most successful people in our industry.

If your business is struggling, all it takes is a shift of gears to make it better and I can show you the way! By following the success of others and staying excited about what you do, you can achieve the same results.

It’s my goal to make this site the only resource that instructors need to dramatically improve and grow your pilates business.

Business Tips You Need to Know


Take a look through ThePilatesBiz and you’ll find tons of great resources covering every aspect of the Pilates industry, and general business tips too.

Here are just a few of the topics you’ll find:

➤ Ways to stay passionate about your business
I love my business, but even I get bored when I fall into a routine. Things like accounting, managing overhead and doing administrative tasks can get tiring after a while. But you can’t let it hurt your attitude! I’ll show you fun, motivational tips to help you stay passionate about both Pilates and running the business.

➤ Creating a unique brand for your studio
Almost anybody can become an instructor. But if you want to stand out from other studios, you need to brand yourself. We have lots of great advice on how to market your business and unique appeal to more clients. By utilizing the tips on this website, you can create a unique image that represents who you are and what you offer.

➤ Promoting your business with social media
Running your business doesn’t stop at the studio! To be more successful, you must devote more time to marketing your business. One of the simplest, most effective ways to do that is with social media. Our tips have plenty of great advice on how to reach more clients (and communicate with current customers) using Facebook, and through monthly newsletters.

➤ Tips to Maximize Profits
Making more money doesn’t hurt, right? I’m grateful to have had a successful studio that allows me to have more money for my family and more free time for other things I love. I want to help you do the same. That’s why ThePilatesBiz is packed with information on ways to increase sales, attract more business and grow your bottom line, month after month.

➤ How to maintain stronger customer relationships
You may know all the best exercises, and have the best skills in the world – but that doesn’t mean you’re good with customers. We have several resources that can teach you how to build stronger relationships with all of your clients. These relationships are the key to making your business a success. You’ll find tips on how to plan your clients’ sessions, communicate with them, and make them feel great about working with you.

Why Not Start Right Now?

Run A Successful Pilates Business

If you want to make your business more successful, please take advantage of all the free advice and proven strategies on this site. For a complete action plan and business strategy course, I recommend you begin with my online trainings Profit with Pilates.

As an instructor who has been in the business for over a decade, I wish I’d found a site like this one when I first got started. The reason I know these tips work is because they’re the same strategies that the world’s most successful entrepreneurs are using right now. People who have mentored me are using the same tools I’m using to be a success.

Now it’s your turn!

Learn more and see how you can profit more from Pilates!

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