How to Build a Successful Pilates Career After Certification
Finished your pilates certification? Congratulations! Getting certified is a major accomplishment, and you should definitely be proud of yourself and the work you’ve done to get this far.
But now that you’re pilates certified, you might be asking: where do I go from here?
You probably got your pilates certification because you want to teach and share your passion for pilates, health, and wellness with your students. So this is an exciting time, because now you get to think about what you ultimately hope to accomplish – whether you want to use your certification just to get a teaching job, or go after the dream of starting your own studio or teaching abroad.
3 questions to ask yourself once you’ve been certified:
What do I want to do now?
In the short-term, what do you want to do with your pilates certification? Many people decide to just teach a class or two as they get started and get comfortable, often at a gym or a pilates studio.
What are my long-term goals?
If you’re happy teaching a few classes or working with a couple of clients at a studio, then you are well on your way. But if you want to make money teaching pilates full-time, then you should consider using your certification to open your own studio space, even a small one.
What small steps can I take to reach my long-term goals?
Once you’ve identified your long-term goals, you need to start planning small steps to get there.
➜ Do you want to grow your clientele? If so, you’ll need to think about how you can advertise what your marketing message will be and how you’ll get referrals.
➜ Do you want to start your own studio? If so, you’ll need to think about how you’ll raise money, manage a business, and potentially hire other trainers who have pilates certification.
There are lots of options now that you have your pilates certification but you need to put a plan into place for maximum results.
Starting your own business can be one of the most rewarding and fulfilling steps you ever take. But it’s important to understand that there are many challenges you could face along the way. ThePilatesBiz can help you figure out what steps you can take and how you can profit while running your own pilates studio.
A Pilates Certification, The Road to Success!
If you are thinking about starting your own studio now that you’ve been certified, you need to think about more than just the fun and excitement of being your own boss. Of course there are huge benefits to having your own business: the money, the freedom, the ability to run things exactly as you want them. But there are also plenty of challenges. You shouldn’t jump into the studio business without thinking things through.
Consider the following:
1. Affordability. Starting your own business isn’t as simple as getting certified. Opening your own studio requires cash. You’ll need cash upfront to get your equipment, of course, and you need money to rent or buy a space. There are also unexpected costs like taxes and insurance that you’ll need to think about before you get started.
2. Time. While the ultimate goal is time freedom, that doesn’t come automatically just because you have your pilates certification and own studio. When you first start your business, you need to put in a lot of time and energy to get things off on the right foot. Getting certified is only the first step and you should plan on 6 month- 1 year to get a business up and running.
3. Networking. You’ll need to network more than ever now, even though you’re moving into your own space. If you already have clients at another location, they’ll need to know about your move, and you’ll need to find reliable trainers (and backups) to work with you or for you.
Additionally, you should absolutely consider connecting with other small business owners in your community – as well as successful pilates business owners – to talk about challenges support each other and referral business.
4. Marketing. If you want your new business to succeed, you’re going to need to get the word out! Word of mouth is a fantastic way to spread the news—your current satisfied customers can be your best form of advertising.
But also think about the venues where your potential clients might hang out, the magazines they might be reading, or the websites they are visiting. Targeted ads are the best kind, so if you can find a cache of potential Pilates lovers, tap into that!
Now that you have your pilates certification, you are on the road to success in a very rewarding field.
Use the many helpful resources at ThePilatesBiz to help you figure out how to run a successful pilates business from Day 1. In addition to all the free advice and tips from other successful pilates instructors and studio owners, we offer a complete step-by-step system that you can implement to make your business a success.
With a little bit of work and some big goals, you can totally live the life you’re dreaming of.
Learn More to see how you can Build a Successful Business out of your Pilates Certification.
Learn 9 Proven Strategies to Help You Grow Your Pilates Business
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